TYPES of DIGITAL MARKETING

 What is digital marketing?

Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as: Search engines.

KEY TAKEAWAYS

• Digital marketing involves marketing to consumers through any number of digital channels.
• This form of marketing is commonly executed on websites, mobile devices, and social media platforms.
  
• This form of marketing is different from internet marketing, which is exclusively done on websites.
• Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more.
• One of the biggest challenges digital marketers face is how to set themselves apart in a world that is oversaturated with digital marketing ads.

Understanding Digital Marketing

Marketing encompasses all of a company's activities to promote its products and services and increase its market share. Marketing requires a combination of advertising savvy, sales, and the ability to deliver goods to end users to succeed. This is typically done by specific professionals or marketers who can work internally (for companies) and externally with other marketing firms.

Types of Digital Marketing Channels

As previously stated, marketing was traditionally done through print (newspapers and magazines) and broadcast advertisements (TV and radio). These are still active channels today. Digital marketing channels have and will continue to evolve. The following are eight of the most common ways for businesses to boost their marketing efforts. Remember that some businesses may use multiple channels in their efforts.

Pay-Per-Click (PPC) Advertising

Pay-per-click (PPC) advertising allows marketers to reach Internet users on a variety of digital platforms by displaying paid advertisements. Marketers can create PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook to display ads to people searching for terms related to their products or services.

PPC campaigns can segment users based on demographic characteristics (such as age or gender), or they can target users based on their specific interests or location. Google Ads and Facebook Ads are the most popular PPC platforms.

Content Marketing

The goal of content marketing is to reach out to potential customers by using content. Typically, content is published on a website and then promoted via social media, email marketing, search engine optimization, or even PPC campaigns. Blogs, ebooks, online courses, infographics, podcasts, and webinars are examples of content marketing tools.

Email Marketing

Email marketing is still one of the most effective channels for digital marketing. Many people associate email marketing with spam email messages, but this is not the case. This type of marketing allows businesses to reach out to potential customers and anyone who is interested in their products.

Many digital marketers use all other digital marketing channels to acquire leads for their email lists, and then use email marketing to convert those leads into customers.

Social Media Marketing

The primary goal of a social media marketing campaign is brand awareness and establishing social trust. As you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel. Promoted posts and tweets are two examples of social media marketing.

Affiliate Marketing

Affiliate marketing is one of the oldest forms of marketing, and the internet has brought new life to this old standby. With affiliate marketing, influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced. Many well-known companies like Amazon have affiliate programs that pay out millions of dollars per month to websites that sell their products.

Video Marketing

YouTube is one of the most popular search engines in the world. A lot of users are turning to YouTube before making a buying decision, to learn something, read a review, or just to relax.

There are several video marketing platforms, including Facebook Videos, Instagram, and even TikTok to use to run a video marketing campaign. Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.

SMS Messaging

Companies and nonprofit organizations also use SMS or text messages to send information about their latest promotions or give opportunities to willing customers. Political candidates running for office also use SMS message campaigns to spread positive information about their own platforms. As technology has advanced, many text-to-give campaigns also allow customers to directly pay or give via a simple text message.

What Skills Are Needed in Digital Marketing?

You need to be skillful in writing content along with communication skills to effectively tell your product's story to your consumer base. Data analytics skills are important for understanding how well your marketing campaigns are performing and where they can be improved. Finally, social media and other online skills are a must.

How Can I Become a Digital Marketer?

Digital marketers require strong writing skills along with data analytics and social media skills. A bachelor's degree is needed for most digital marketing positions, in a business field such as marketing, or a related field such as communications. You may also want to take courses or bootcamps specifically in digital marketing. In addition, completing an internship while in school can be useful.A master’s degree in digital marketing may be useful but is not necessary to get into the digital marketing field.

0 seconds of 1 minute, 40 secondsVolume 75%

 

1: