Digital marketing

  What is digital marketing? Digital marketing , also known as online marketing, refers to  advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication  such as: Search engines. KEY TAKEAWAYS Digital marketing involves marketing to consumers through any number of digital channels. This form of marketing is commonly executed on websites, mobile devices, and social media platforms. This form of marketing is different from internet marketing, which is exclusively done on websites. Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more. One of the biggest challenges digital marketers face is how to set themselves apart in a world that is oversaturated with digital marketing ads. Understanding Digital Marketing Marketing encompasses all of a company's activities to promote its products and services a...